Hi.

I'm Renato.

I'm a creative strategist.

I like to keep things simple.

This is my portfolio.

Cool places I've been that look good on LinkedIn.

NIKE: Air Max Graffiti Stores

GET

Sneakerheads who love Nike, but find better deals outside nike.com

TO

buy new Air Max models through the brand's e-commerce

BY

taking the website to the streets - urban culture and sneakerheads' natural habitat.

NIKE: Air Max Cloud

GET

Sneakerheads who are stuck at home due to the lockdown

TO

get excited about new Air Max models drops

BY

turning their own windows into a new media and content platform.

NIKE: Sis'hood Battles

GET

female sneakerheads who are constantly attacked by hip hop culture

TO

feel empowered by Air Force 1 franchise

BY

using the force of women in hip hop to subvert misogyny.

NIKE: Brasileiragem

GET

football obsessed teenagers who feel Brazil is losing its identity

TO

see Nike as the top supporter of national football

BY

celebrating the uniqueness of Brazil's playing style

NIKE: Come Together

GET

Brazilians who want to run and don't know how to start

TO

feel Nike encourages them to get moving

BY

turning running into a social activity

NIKE: ALMIGHTY Terrão

GET

Corinthianos who feel like their club is losing connection with its roots

TO

see Nike's new jersey as the ultimate symbol of Corinthians' identity

BY

turning the club's kit into a homage to the dirt fields where it all started.

NIKE: Fé Alvinegra

GET

Corinthianos who feel nervous about the upcoming finals

TO

see Nike as a sponsor of their faith

BY

reminding fans of historical moments when the club overcame big challenges.

NIKE: PELEAR SEMPRE

GET

Colorados who lost faith in their club after a shameful relegation

TO

see Nike as an unconditional partner of Internacional

BY

framing their fighting spirit as an everlasting attribute, no matter what happens.

NETFLIX: SINTONIA TRIM

GET

Brazilians viewers who have a biased negative opinion about funk artists

TO

get curious about Netflix's new Brazilian show, Sintonia

BY

using favela's creativity (the cradle of Brazilian funk) to turn prejudice on its head.

Google: Soccer Bubbles

GET

Football fans who don't have enough time to follow their clubs

TO

see Google as a viable option to get real time information about matches

BY

showing that you can still feel the game's emotion, even if you are not on pitch.

Google: SUMMER

GET

Brazilians who feel frustrated because they can't travel on summertime

TO

use Google to find alternatives to enjoy their summer

BY

showing that Brazilian summer is so diverse that there will always be an option.

SOM LIVRE: BIVOLT FT. BIVOLT

GET

Brazilian music fans who still don't know upcoming rapper Bivolt

TO

listen to her debut album on streaming plaftorms

BY

surprising listeners with the artist's unique duality: fierceness & smoothness.

WANNA GRAB SOME COFFEE?

r.migrone@gmail.com