Hi.
I'm Renato.
I'm a creative strategist.
I like to keep things simple.
This is my portfolio.
Cool places I've been that look good on LinkedIn.
NIKE: Air Max Graffiti Stores
GET
Sneakerheads who love Nike, but find better deals outside nike.com
TO
buy new Air Max models through the brand's e-commerce
BY
taking the website to the streets - urban culture and sneakerheads' natural habitat.
NIKE: Air Max Cloud
GET
Sneakerheads who are stuck at home due to the lockdown
TO
get excited about new Air Max models drops
BY
turning their own windows into a new media and content platform.
NIKE: Sis'hood Battles
GET
female sneakerheads who are constantly attacked by hip hop culture
TO
feel empowered by Air Force 1 franchise
BY
using the force of women in hip hop to subvert misogyny.
NIKE: Brasileiragem
GET
football obsessed teenagers who feel Brazil is losing its identity
TO
see Nike as the top supporter of national football
BY
celebrating the uniqueness of Brazil's playing style
NIKE: Come Together
GET
Brazilians who want to run and don't know how to start
TO
feel Nike encourages them to get moving
BY
turning running into a social activity
NIKE: ALMIGHTY Terrão
GET
Corinthianos who feel like their club is losing connection with its roots
TO
see Nike's new jersey as the ultimate symbol of Corinthians' identity
BY
turning the club's kit into a homage to the dirt fields where it all started.
NIKE: Fé Alvinegra
GET
Corinthianos who feel nervous about the upcoming finals
TO
see Nike as a sponsor of their faith
BY
reminding fans of historical moments when the club overcame big challenges.
NIKE: PELEAR SEMPRE
GET
Colorados who lost faith in their club after a shameful relegation
TO
see Nike as an unconditional partner of Internacional
BY
framing their fighting spirit as an everlasting attribute, no matter what happens.
NETFLIX: SINTONIA TRIM
GET
Brazilians viewers who have a biased negative opinion about funk artists
TO
get curious about Netflix's new Brazilian show, Sintonia
BY
using favela's creativity (the cradle of Brazilian funk) to turn prejudice on its head.
Google: Soccer Bubbles
GET
Football fans who don't have enough time to follow their clubs
TO
see Google as a viable option to get real time information about matches
BY
showing that you can still feel the game's emotion, even if you are not on pitch.
Google: SUMMER
GET
Brazilians who feel frustrated because they can't travel on summertime
TO
use Google to find alternatives to enjoy their summer
BY
showing that Brazilian summer is so diverse that there will always be an option.
SOM LIVRE: BIVOLT FT. BIVOLT
GET
Brazilian music fans who still don't know upcoming rapper Bivolt
TO
listen to her debut album on streaming plaftorms
BY
surprising listeners with the artist's unique duality: fierceness & smoothness.